UPM Paper

Multichannel campaign visuals

Booked by C3 / Berlin, büro MW helped one of the biggest paper manufacturers worldwide, the finnish company UPM with two campaigns across various channels (online, social media, print, motion): the development of a key visual and design proposals to communicate UPM's quest towards CO2 neutrality, and the promotion of a new, sustainable material called RFF (Renewable Functional Fillers).